INFORMATION TAIWAN NETWORK CONSUMERS SEEK FROM INTERNET ADVERTISEMENT

碩士 === 國立交通大學 === 管理科學研究所 === 84 === This study''s primary objective was to obtain informationabout Taiwan network consumers'' attitudes toward various servicesand goods advertised on the Internet. Over 403 consumers ranked the imp...

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Bibliographic Details
Main Authors: WU, STEVEN, 吳銘鈞
Other Authors: JEN-HUNG HSANG
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/01308169567681521760