The Evaluation Effect of Humor Advertising in Industrial Purchase

The Evaluation Effect of Humor Advertising in Industrial Purchase

碩士 === 國立交通大學 === 管理科學研究所 === 84 ===

Bibliographic Details
Main Authors:	Chen, Chun-Fen, 陳均汎
Other Authors:	Huang Jen-Hung
Format:	Others
Language:	zh-TW
Published:	1996
Online Access:	http://ndltd.ncl.edu.tw/handle/40217103574185207010

Description
Summary:	碩士 === 國立交通大學 === 管理科學研究所 === 84 ===