The Evaluation Effect of Humor Advertising in Industrial Purchase
碩士 === 國立交通大學 === 管理科學研究所 === 84 ===
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1996
|
Online Access: | http://ndltd.ncl.edu.tw/handle/40217103574185207010 |
id |
ndltd-TW-084NCTU0457028 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-084NCTU04570282016-02-05T04:16:37Z http://ndltd.ncl.edu.tw/handle/40217103574185207010 The Evaluation Effect of Humor Advertising in Industrial Purchase 幽默廣告在工業採購的評估效果 Chen, Chun-Fen 陳均汎 碩士 國立交通大學 管理科學研究所 84 Huang Jen-Hung 黃仁宏 1996 學位論文 ; thesis 70 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立交通大學 === 管理科學研究所 === 84 ===
|
author2 |
Huang Jen-Hung |
author_facet |
Huang Jen-Hung Chen, Chun-Fen 陳均汎 |
author |
Chen, Chun-Fen 陳均汎 |
spellingShingle |
Chen, Chun-Fen 陳均汎 The Evaluation Effect of Humor Advertising in Industrial Purchase |
author_sort |
Chen, Chun-Fen |
title |
The Evaluation Effect of Humor Advertising in Industrial Purchase |
title_short |
The Evaluation Effect of Humor Advertising in Industrial Purchase |
title_full |
The Evaluation Effect of Humor Advertising in Industrial Purchase |
title_fullStr |
The Evaluation Effect of Humor Advertising in Industrial Purchase |
title_full_unstemmed |
The Evaluation Effect of Humor Advertising in Industrial Purchase |
title_sort |
evaluation effect of humor advertising in industrial purchase |
publishDate |
1996 |
url |
http://ndltd.ncl.edu.tw/handle/40217103574185207010 |
work_keys_str_mv |
AT chenchunfen theevaluationeffectofhumoradvertisinginindustrialpurchase AT chénjūnfàn theevaluationeffectofhumoradvertisinginindustrialpurchase AT chenchunfen yōumòguǎnggàozàigōngyècǎigòudepínggūxiàoguǒ AT chénjūnfàn yōumòguǎnggàozàigōngyècǎigòudepínggūxiàoguǒ AT chenchunfen evaluationeffectofhumoradvertisinginindustrialpurchase AT chénjūnfàn evaluationeffectofhumoradvertisinginindustrialpurchase |
_version_ |
1718180889160056832 |