The Evaluation Effect of Humor Advertising in Industrial Purchase

碩士 === 國立交通大學 === 管理科學研究所 === 84 ===

Bibliographic Details
Main Authors:	Chen, Chun-Fen, 陳均汎
Other Authors:	Huang Jen-Hung
Format:	Others
Language:	zh-TW
Published:	1996
Online Access:	http://ndltd.ncl.edu.tw/handle/40217103574185207010

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spelling	ndltd-TW-084NCTU04570282016-02-05T04:16:37Z http://ndltd.ncl.edu.tw/handle/40217103574185207010 The Evaluation Effect of Humor Advertising in Industrial Purchase 幽默廣告在工業採購的評估效果 Chen, Chun-Fen 陳均汎碩士國立交通大學管理科學研究所 84 Huang Jen-Hung 黃仁宏 1996 學位論文 ; thesis 70 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立交通大學 === 管理科學研究所 === 84 ===
author2	Huang Jen-Hung
author_facet	Huang Jen-Hung Chen, Chun-Fen 陳均汎
author	Chen, Chun-Fen 陳均汎
spellingShingle	Chen, Chun-Fen 陳均汎 The Evaluation Effect of Humor Advertising in Industrial Purchase
author_sort	Chen, Chun-Fen
title	The Evaluation Effect of Humor Advertising in Industrial Purchase
title_short	The Evaluation Effect of Humor Advertising in Industrial Purchase
title_full	The Evaluation Effect of Humor Advertising in Industrial Purchase
title_fullStr	The Evaluation Effect of Humor Advertising in Industrial Purchase
title_full_unstemmed	The Evaluation Effect of Humor Advertising in Industrial Purchase
title_sort	evaluation effect of humor advertising in industrial purchase
publishDate	1996
url	http://ndltd.ncl.edu.tw/handle/40217103574185207010
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The Evaluation Effect of Humor Advertising in Industrial Purchase

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