The Evaluation Effect of Humor Advertising in Industrial Purchase
碩士 === 國立交通大學 === 管理科學研究所 === 84 ===
Main Authors: | Chen, Chun-Fen, 陳均汎 |
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Other Authors: | Huang Jen-Hung |
Format: | Others |
Language: | zh-TW |
Published: |
1996
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Online Access: | http://ndltd.ncl.edu.tw/handle/40217103574185207010 |
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