The Effect of affection and Message Content in Comparative Advertisment
碩士 === 國立中央大學 === 企業管理學系 === 84 ===
Main Authors: | Chao, Jeffery, 趙志堯 |
---|---|
Other Authors: | 林建煌 |
Format: | Others |
Language: | zh-TW |
Published: |
1996
|
Online Access: | http://ndltd.ncl.edu.tw/handle/64950763141142953699 |
Similar Items
-
Content Analysis of Advertisement Messages in Taitung
by: Mei-xian, Wu, et al.
Published: (2009) -
The Advertising Effects of Advertisements with Numerical Messages Interpreting Products─a Case Study on the Indirect Comparative Advertisements
by: Chin-Hsien Yu, et al.
Published: (1999) -
The Effect of Message Framing and Content Subject on Advertising : Self – Construal as Moderator
by: CHIU, PO-HAO, et al.
Published: (2016) -
Psycho-Affective and Cognitive Mecanisms for the Reception of Advertising Message
by: Iuliana APETRI
Published: (2011-11-01) -
The Influences of Message Appeals and Message Framing on Advertising Effect
by: Pei-Chih Lu, et al.
Published: (2012)