The Study of Newspaper Development in Shanghai--The Influence of Market Economy to Newspaper of Mainland China

• Main Authors: Huang Su Ching, 黃素卿
• Other Authors: Yang Kai Huang
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/71705270683237958428

碩士 === 淡江大學 === 大陸研究所 === 84 === From the early days of Eighties, economy of the Mainland China started transferring from planed economy to market economy. Under traditional planned economy system all news mediums are treated as instruments of propaganda that should fully serve for the routes and missions of the ruling party and government. All news mediums in the Mainland china are''enterprise units'', not profit organizations. Market economy is laisser-faire economy shall ask for the formation of a unified market, and breaking all types of regional blovkade and authorized monopoly. There, newspaper are rushed to markets, and planning of newspapers'' self-support shall be accomplished. Market economy system brings many changs to the business of the press：first of all is the increase of types of newspaper. The second is the expansions of space of pages.Due to the increase of information, each newspaper expands and increasea its space of pages.Weekend editions and evening papers come out.Moreover, contents of news become more versatile. Political and ideological news are not all of them now, and economy news take the dominate position. Living consumption, leisure and entertainment news also become more rich.In order to meet the requirements from the market and the important needs of readers, after being pushed to market, they all start working on marketing researches and public opinion polls. This thesis mainly uses the field interview method to realize, in depth,the current developing situation of the news mediums in the mainland china；compare the differences of the news mediums'' development under planned economy system and market and market economy system；and perform researches, with analysis of contents, to the advertisements on major ShangHai newspapers. Through the changes of advertisements, we try to analyze the influences that market economy brought to business of the press in the Mainland China.