| Summary: | 碩士 === 中原大學 === 企業管理學系 === 85 === This research mainly studies on the strategic fit of Mainland China entry and channel with performance. This empirical study also considers one immediate variable--The types of transaction cost. Therefore this study would like to research the relationship between the strategic fit of Mainland China entry and channel with performance for the reference when the one immediate variable to be considered.
The food industry is the main sector in the stud 69 companies were requested to answer the questionnaire by mail and the effective respondents were 35sets. In addition, five companies had been visited and interviewed to collect their growth of history. These two portions of information, to analyze the relationship between the strategic fit of Mainland China entry and channel with performance when the transaction cost to be considered. Based on these analyses, we then constructed tue business concepts and strategic operation of Mainland China market. The findings of the present study are summarized as follows:
1. A challenge the companies si to find a larger business niche, and to expand the business scope. So the food industry si relatively hard to enter the Mainland China market under the cross functions of push power (like illimitable market, highly competitive market, high internal transaction cost and the increase of environmental protection), pull power (like large number of consumers, rich natural resources and cheap labor costs), and the diversification and internationalization operational concepts.
2.The study separates the strategic entry into two types: Wholly-owned subsidiary and joint venture by the theorem of ownership. The study findings suggest that no matter which entry strategies: Wholly-owned subsidiary and joint venture, the performance is not significant difference.
3.When analyzing the relationship between the type of channel strategy and the operation performance, first we separate them into two types: Sovereignty and cooperation. "The satisfaction of sales growth", "the satisfaction of profits growth", and "the satisfaction of subjective performance". All of these performances have reached the indicated levels.
4.In the relationship of entry/channel fit of strategy with performance, it only has obvious difference in the sales growth and profits growth, but has no difference in the total operation performance. The operation performance of wholly-owned/sovereignty is better than others.
5.Under the influence of the mediate variable of transaction characters, wholly-owned/sovereignty is the best fit of strategy to get better growth satisfaction rate of sales and total operation performance.
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