台灣唱片業競爭策略之研究
碩士 === 銘傳大學 === 傳播管理系 === 85 === The topic of this thesis is "The Research of Competitive Strategies in Taiwan''s Records Business". One of the motives of this thesis is the development of Taiwan''s records business. This situation in Taiwan gives rise of internationa...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57916014804227645295 |
| Summary: | 碩士 === 銘傳大學 === 傳播管理系 === 85 === The topic of this thesis is "The Research of Competitive Strategies in Taiwan''s Records Business". One of the motives of this thesis is the development of Taiwan''s records business. This situation in Taiwan gives rise of international music (entertainment) groups which come in this growing market. The other one is that different records companies which face the same environments have different ways to do.
According to the motives, there are four purposes in this research. The first one is to sum up the industry distinguishing characteristics and market structure in Taiwan''s records business. The second one is to analysis the competitive strategies in Taiwan''s records business from different strategy constitutions. The third one is to compare with the similarities and differences of each recording company in different strategy constitutions. The forth one is to sum up the similarities of each company to built some hypotheses for further researches in the future.
The methods of this research are depth interview and focus group. The objects are seven recording companies which includes the branches of international music groups and some recording companies in Taiwan.
The main discoveries list in figure 5-1. After analysing, this research brings up eleven hypotheses and discovers three developing ways of Taiwan''s records business in the future. At last, it brings up some suggestions to records proprietors and further researches
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