Impact Study of Tea Beverage TV Advertising Upon Consumers'' Purchasing Behavior
博士 === 國立中興大學 === 農業經濟學系 === 85 === Impact Study of Tea Beverage TV Advertising Upon Consumers'' Purchasing Behavior Tea beverage has been the top beverage among six major beverages in Taiwan in recent years. Tea beverage firms has spent 56.6...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62011028584391245040 |