| Summary: | 碩士 === 國立交通大學 === 傳播研究所 === 85 === The explosive increase in the use of computer technology and
the Internet has seen the emergence of commercial services and
activities on impressive new ways. Electronic commerce becomes
the cutting edge of business today. Electronic commerce is
associated with buying and selling of information, products, and
services via computer networks today and in the future via any
one of the myriad of networks that make up the information
superhighway. As a new technology in their early days, most of
the published materials are focused on technology, such as
encryption mechanisms for payment security. The author tries
to discuss electronic commerce and electronic markets in
another, but badly lacking, way-that is, from the consumer
view. The author constructs a commercial model for
transactional interaction between consumers and other parties
in electronic markets. There are five major steps in this
model: products choice, contract negotiation, payment, products
delivery and customer service. In addition to consumers and
merchants, there are other intermediaries need to be involved
in a transaction depending on the requirements of different
steps. On the concept of the interactive model, this study
proposes some considerations for designing transaction systems
from the views of consumer behavior and user interfaces. After
that, the author design user interfaces and then implement the
design in a network environment, for simulation and description
of interaction between consumers and other parties.
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