A Study on the Interaction Between Consumers and Other Parties in Electronic Markets

• Main Authors: Kuo, Yu-Ching, 郭玉群
• Other Authors: Jing-Jang Huang
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/85490037422760066389

碩士 === 國立交通大學 === 傳播研究所 === 85 === The explosive increase in the use of computer technology and the Internet has seen the emergence of commercial services and activities on impressive new ways. Electronic commerce becomes the cutting edge of business today. Electronic commerce is associated with buying and selling of information, products, and services via computer networks today and in the future via any one of the myriad of networks that make up the information superhighway. As a new technology in their early days, most of the published materials are focused on technology, such as encryption mechanisms for payment security. The author tries to discuss electronic commerce and electronic markets in another, but badly lacking, way-that is, from the consumer view. The author constructs a commercial model for transactional interaction between consumers and other parties in electronic markets. There are five major steps in this model: products choice, contract negotiation, payment, products delivery and customer service. In addition to consumers and merchants, there are other intermediaries need to be involved in a transaction depending on the requirements of different steps. On the concept of the interactive model, this study proposes some considerations for designing transaction systems from the views of consumer behavior and user interfaces. After that, the author design user interfaces and then implement the design in a network environment, for simulation and description of interaction between consumers and other parties.