Advertising Appeals, Product Involvement on the effectiveness of Comparative Advertising

Advertising Appeals, Product Involvement on the effectiveness of Comparative Advertising

碩士 === 國立交通大學 === 管理科學研究所 === 85 ===

Bibliographic Details
Main Authors:	Chu, Hsiao-Shing, 朱曉幸
Other Authors:	Jen-Hung Huang
Format:	Others
Language:	zh-TW
Published:	1997
Online Access:	http://ndltd.ncl.edu.tw/handle/58972414262010786903

Description
Summary:	碩士 === 國立交通大學 === 管理科學研究所 === 85 ===