| Summary: | 碩士 === 國立臺灣大學 === 國際企業學系 === 85 === GLOBAL SCANNER INDUSTRY ANALYSIS ANDTHE FIRST MOVER ADVANTAGE
OF FIRMS IN TAIWAN In the scanner industry analysis, the entry
barrier of low end product market is lower than that of high end
product market. The high growth rate concentrates on low end
product market whose price elasticity of demand is low. Price
competition goes on between firms in the market. The price of
hand-held scanner is drop-off, and sheet-fed scanner market in
low price between that of hand-held and flatbed scanner,
moreover also the price of flatbed scanner gradually drop. In
the global value chain, the firms in Taiwan should position on
the activities of R&D, product design and production, and
capture the value-added on OBM. Because of the effect of
industrial network, the firms in Taiwan can hold design and
source of components. Foreign famous firms were not in the
scanner market, so the firms in Taiwan got the chance to gain
competitive advantage on R&D. The protection from patents and
the orders of OEM and ODM from foreign famous firms stimulate to
increase the buyers switching cost. There are economics of scale
and learning curve effect on production activity. The firms in
Taiwan could sustain the first mover advantage in product
ability through the experience on production, patents protection
and high switching costs.The study finds out four propositions
as follows:Proposition I: Since the foreign famous firms were
not active in niche market, the firms in Taiwan could gain the
first mover advantage in global market through competitive
advantage of R&D and production.Proposition II: In the industry
that foreign famous firms do not operate powerfully, the firms
in Taiwan are easier to succeed in OBM.Proposition III: Because
of the large number of orders from OEM and ODM, the firms in
Taiwan can continue the first mover advantage.Proposition IV:
The brand umbrella of the foreign famous firms will weaken the
competitive advantage of OBM of the firms in Taiwan.
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