| Summary: | 碩士 === 國立臺灣大學 === 國際企業學系 === 85 === As the trend of internationalization and liberalization grows,
parallel importation has become widespread over the world. And
the influences of opportunism make dealers in the franchised
channel try harder in such gray market transactions than ever.
Despite numerous researches on parallel importation focused on
the causes lately, there have been no any empirical study of
them by means of vertical channel relationships to analyze how
could it happen in the formally franchised channel but seldom be
punished This study is based on the market of mobile
lubricants in Taiwan as the target. Using the four dimensions
and their subject variables of vertical channel relationships,
the author analyses the main factors why such opportunistic
activities could go on without scruples. The result shows if
the more the temptations of external evnironment (e.g. An easy
access for product sources) and the problems of intrachannel
interactions (e.g. The inefficiency of marketing information
system) exist, the harder the s
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