An application of vertical-channel relationship analysis on parallel importation based on the market of mobile lubricants in Taiwan

• Main Authors: LIAO, YENN-JYE, 廖彥傑
• Other Authors: Hung Hen-Jan
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/71170802111549070139

碩士 === 國立臺灣大學 === 國際企業學系 === 85 === As the trend of internationalization and liberalization grows, parallel importation has become widespread over the world. And the influences of opportunism make dealers in the franchised channel try harder in such gray market transactions than ever. Despite numerous researches on parallel importation focused on the causes lately, there have been no any empirical study of them by means of vertical channel relationships to analyze how could it happen in the formally franchised channel but seldom be punished This study is based on the market of mobile lubricants in Taiwan as the target. Using the four dimensions and their subject variables of vertical channel relationships, the author analyses the main factors why such opportunistic activities could go on without scruples. The result shows if the more the temptations of external evnironment (e.g. An easy access for product sources) and the problems of intrachannel interactions (e.g. The inefficiency of marketing information system) exist, the harder the s