| Summary: | 碩士 === 國立台灣工業技術學院 === 工程技術研究所 === 85 === The researching method is Documentary-historical Method, wildly
collecting newspaper advertisement cases from CENTRAL DAILY NEWS
,which established in March 12 1949 to 1960 12. And they are
analyzed by the Advertisemental materials which are divided into
5 catalogue. By this, we can realize the early developing
process and the technique of Advertisement in Taiwan by three
advertisement cases enterprise production. The following is the
results of this research: 1. Through the research of the
historical documents, we can find out that the technique of
Taiwan''s advertisement developing process is maily derived from
Mainland China because of the lack of the advertisement
industry''s professionals. Most people engaged in advertisement
are from mainland, therefore, the way of expression in technique
were brought in Taiwan. 2. Through the discussion of newspaper''s
specialists and designers. The early newspapers'' advertisement
included contents and patterns, which were completed by one
person. There are two kinds, one is Newspaper sales man, the
other is artist. 3. There are some differences in the
expressions of different kind of advertisement. This is because
the quality is different in every kind of production, and the
expression style of the advertisement attaches to the
production. 4. The research is shown by the research of
enterprise''s advertisement cases, the early advertisement''s
strategy, the images of enterprise''s production, the contents of
the sale activities etc.. 5. The research is analized by two
kinds of meathods, one is the technique, the other is contents.
Its purpose is to let business and designing industry easily
make use of these materials.
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