A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan
碩士 === 國立台灣工業技術學院 === 工程技術研究所 === 85 === The researching method is Documentary-historical Method, wildly collecting newspaper advertisement cases from CENTRAL DAILY NEWS ,which established in March 12 1949 to 1960 12. And they are analyzed by the Advertis...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1997
|
Online Access: | http://ndltd.ncl.edu.tw/handle/76885343687673084993 |
id |
ndltd-TW-085NTUST027030 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-085NTUST0270302016-07-01T04:15:47Z http://ndltd.ncl.edu.tw/handle/76885343687673084993 A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan 台灣光復後至五十年之前報紙廣告表現風格研究 Huang, Mei Hwei 黃美惠 碩士 國立台灣工業技術學院 工程技術研究所 85 The researching method is Documentary-historical Method, wildly collecting newspaper advertisement cases from CENTRAL DAILY NEWS ,which established in March 12 1949 to 1960 12. And they are analyzed by the Advertisemental materials which are divided into 5 catalogue. By this, we can realize the early developing process and the technique of Advertisement in Taiwan by three advertisement cases enterprise production. The following is the results of this research: 1. Through the research of the historical documents, we can find out that the technique of Taiwan''s advertisement developing process is maily derived from Mainland China because of the lack of the advertisement industry''s professionals. Most people engaged in advertisement are from mainland, therefore, the way of expression in technique were brought in Taiwan. 2. Through the discussion of newspaper''s specialists and designers. The early newspapers'' advertisement included contents and patterns, which were completed by one person. There are two kinds, one is Newspaper sales man, the other is artist. 3. There are some differences in the expressions of different kind of advertisement. This is because the quality is different in every kind of production, and the expression style of the advertisement attaches to the production. 4. The research is shown by the research of enterprise''s advertisement cases, the early advertisement''s strategy, the images of enterprise''s production, the contents of the sale activities etc.. 5. The research is analized by two kinds of meathods, one is the technique, the other is contents. Its purpose is to let business and designing industry easily make use of these materials. Lin Pin Chang 林品章 1997 學位論文 ; thesis 141 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立台灣工業技術學院 === 工程技術研究所 === 85 === The researching method is Documentary-historical Method, wildly
collecting newspaper advertisement cases from CENTRAL DAILY NEWS
,which established in March 12 1949 to 1960 12. And they are
analyzed by the Advertisemental materials which are divided into
5 catalogue. By this, we can realize the early developing
process and the technique of Advertisement in Taiwan by three
advertisement cases enterprise production. The following is the
results of this research: 1. Through the research of the
historical documents, we can find out that the technique of
Taiwan''s advertisement developing process is maily derived from
Mainland China because of the lack of the advertisement
industry''s professionals. Most people engaged in advertisement
are from mainland, therefore, the way of expression in technique
were brought in Taiwan. 2. Through the discussion of newspaper''s
specialists and designers. The early newspapers'' advertisement
included contents and patterns, which were completed by one
person. There are two kinds, one is Newspaper sales man, the
other is artist. 3. There are some differences in the
expressions of different kind of advertisement. This is because
the quality is different in every kind of production, and the
expression style of the advertisement attaches to the
production. 4. The research is shown by the research of
enterprise''s advertisement cases, the early advertisement''s
strategy, the images of enterprise''s production, the contents of
the sale activities etc.. 5. The research is analized by two
kinds of meathods, one is the technique, the other is contents.
Its purpose is to let business and designing industry easily
make use of these materials.
|
author2 |
Lin Pin Chang |
author_facet |
Lin Pin Chang Huang, Mei Hwei 黃美惠 |
author |
Huang, Mei Hwei 黃美惠 |
spellingShingle |
Huang, Mei Hwei 黃美惠 A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan |
author_sort |
Huang, Mei Hwei |
title |
A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan |
title_short |
A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan |
title_full |
A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan |
title_fullStr |
A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan |
title_full_unstemmed |
A Study of the Newspaper Advertisment Materials from 1949 to 1960 in Taiwan |
title_sort |
study of the newspaper advertisment materials from 1949 to 1960 in taiwan |
publishDate |
1997 |
url |
http://ndltd.ncl.edu.tw/handle/76885343687673084993 |
work_keys_str_mv |
AT huangmeihwei astudyofthenewspaperadvertismentmaterialsfrom1949to1960intaiwan AT huángměihuì astudyofthenewspaperadvertismentmaterialsfrom1949to1960intaiwan AT huangmeihwei táiwānguāngfùhòuzhìwǔshíniánzhīqiánbàozhǐguǎnggàobiǎoxiànfēnggéyánjiū AT huángměihuì táiwānguāngfùhòuzhìwǔshíniánzhīqiánbàozhǐguǎnggàobiǎoxiànfēnggéyánjiū AT huangmeihwei studyofthenewspaperadvertismentmaterialsfrom1949to1960intaiwan AT huángměihuì studyofthenewspaperadvertismentmaterialsfrom1949to1960intaiwan |
_version_ |
1718329471026593792 |