The Effect on Advertising Effectiveness Caused by Advertising Frequency

碩士 === 東海大學 === 管理研究所 === 85 ===

Bibliographic Details
Main Authors: Chang, Ju-hui, 張如慧
Other Authors: Chang Dau-chao
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/25733962388257634382
Description
Summary:碩士 === 東海大學 === 管理研究所 === 85 ===