| Summary: | 碩士 === 銘傳大學 === 傳播管理研究所 === 86 === This study aims at understanding the professional values of the journalists and the news organizations.The survey of 248 journalists about individual professional values found that in the structural functional approach, journalists put the most emphasis on "professional responsibility", the second is "professional autonomy", the third is "professional knowledge "and the last is "professional commitment". In the powerful approach, journalists put the most emphasis on "professional ethics".
Results also indicate that journalists think that their news organizations put the most emphasis on "social function", the second is "news policies", the least emphasis on "the opportunity of continuing-education "and "professional ethics". Further, analysis of survey data reveals that the characteristic of channel and demography variable are significants with the individual professional values of journalists. There are significants between the individual professional values of journalists and news organizations.In general, this study suggests that the following researches had better apply to the focus group method and put environment factors into the questionnaire. This study also suggests that news organizations have to pay attention to the human resource management.
|
|---|
