The Relationship among Job Stress、Job Satisfaction and Organizational Commitment in TV Advertising Department.
碩士 === 銘傳大學 === 傳播管理研究所 === 86 === The main purpose of this research is to discuss the relationship among job stress、job satisfaction and organizational commitment for the salesmen in television advertising department. Hopefully , based on the result of the research , we will gain some knowledge abo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96904250924744187883 |
| Summary: | 碩士 === 銘傳大學 === 傳播管理研究所 === 86 === The main purpose of this research is to discuss the relationship among job stress、job satisfaction and organizational commitment for the salesmen in television advertising department. Hopefully , based on the result of the research , we will gain some knowledge about the job stress , job satisfaction and organizational commitment for salesmen in television advertising department. In turn , we might be able to provide some suggestions regarding human resource planning and strategy for television advertising department managers. The research is based on a study of 212 survey from 4 broadcasting TV and 21 satellite TV. The effective retrieve ration is 67.09%. We adopted the various statistic methods including﹕frequency、liability analysis、Pearson correlation analysis、one-way ANOVA、Scheffe multiple comparison methods and stepwise regression. The result of this study are as follows﹕
1.The salesmen in broadcasting TV have higher job satisfaction and organizational commitment than the salesmen in satellite TV. And The salesmen in satellite TV have higher job stress than the salesmen in broadcasting TV.
2.There are significant difference in job stress、job satisfaction and organizational commitment in terms of different channel characteristics.
3.There are significant difference in job stress、job satisfaction and organizational commitment in terms of different demography variable. But age and major are not.
4.Job stress is negatively related with job satisfaction.
5.Job stress is negatively related with organizational commitment.
6.Job satisfaction is positively related with organizational commitment.
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