| Summary: | 碩士 === 銘傳大學 === 管理科學研究所 === 86 === The main purpose of present study is placed on the relationships among organizational mutual trust, perceived task performance and mutual satisfaction. So far organizational mutual has been proved as one of the most important factors influencing the formation of organizational cooperatively. Mutual trust has been differentiating between mutual perceived trustworthiness and trusing behaviors. We develop a trust-based model of effective selling partner relationships and test it in the context of the insurance industry. Using Linear Structural Equation modeling analysis of 137 insurance agents and brokers. We founded that three dimensions of mutual perceived trustworthiness, which in turn differentially affected three trusting behaviors. Through empirically examining, we will dicuss the results of hypotheses, and some implications will be offered.
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