The Effect of Brand Alliance and Ccountry-of-Origin Effect on Product Evaluation

碩士 === 國立成功大學 === 交通管理(科學)學系 === 86 ===

Bibliographic Details
Main Authors: Hsu, Ting-ting, 許婷婷
Other Authors: Dungchun Tsai
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/78357771045818303174

Similar Items