The Study on Competitive Advantages of Taiwan''''s Motherboard Manufacturers

• Main Authors: You, Fong-Hsiang, 郁鳳翔
• Other Authors: Shang-Jyh Liu
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/25058479265146884288

碩士 === 國立交通大學 === 科技管理研究所 === 86 === This study aims to analyze the industrial competitiveness of Taiwan''''s motherbo ard manufacturers by employing Porter''''s diamond model and through the conducti ve dialogues with a variety of local motherboard vendors. In the survey, we fo und that a well-established industrial structure and the ability to reduce the transaction cost characterized Taiwan''''s motherboard manufacturers. The survey also revealed that several key factors are required to sustain this competitiv eness: time-to-market development for new products, adequate product quality, competitive product prices, a good relationship with the upstream suppliers, timely delivery, a flexible productivity schedule and close business relations hip with customers.Thanks to the rapid emergence of new generation CPU and the new markets of low-price PC,Taiwan''''s motherboard industry have found new niche markets . The emerging BTO pattern and the prevalent partnership of global log istics have elevated the risks and management costs for global PC industry. De spite these disadvantages in cost enhancement, Taiwan''''s motherboard industry