The Advertising Effects of Advertisements with numerical messages interpreting products
碩士 === 國立交通大學 === 管理科學研究所 === 86 === The research attempt to discuss the advertising effects of advertisements with numerical messages interpreting products and to realize the advertising effects of those advertisements in different situations of brand st...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54920214464029916083 |