The Advertising Effects of Advertisements with numerical messages interpreting products
碩士 === 國立交通大學 === 管理科學研究所 === 86 === The research attempt to discuss the advertising effects of advertisements with numerical messages interpreting products and to realize the advertising effects of those advertisements in different situations of brand st...
Main Authors: | CHEN, Hung-chun, 陳弘鈞 |
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Other Authors: | Huang Jen-hung |
Format: | Others |
Language: | zh-TW |
Published: |
1998
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Online Access: | http://ndltd.ncl.edu.tw/handle/54920214464029916083 |
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