| Summary: | 碩士 === 國防管理學院 === 資源管理研究所 === 86 === There are many articles focus on the enterprise culture''s influence for the performances. Few of them pay attention to the influence of the consistency of business engagement concepts of general headquarters on enterprise culture and performances. Especially, it lacks positive study. The development of this study is raising the case analysis ofX company to study business engagement concepts and management philosophy (sincerity, creativity and customers first). Then to elaborate the influence of business culture establishment and socialization over the performances in order to enforce the consistency of business engagement concepts, make a reference for military and enterprise, and deeply involve in business management affairs.
This case study MANOVA and LISREL Analysis generated by various business engagement styles influence on the entire construction aspects with X company case. The outcomes of this study are as the following :
1. MANOVA of various business engagement styles on the entire construction aspects:
There''s an obvious big discrepancy on various business engagement styles influence over six items hereinafter, "sincerity" and "creativity" of" headquarters'' business engagement concepts", "symbolic activities" of business culture, "personnel resource development and management", "operation results" , and "customer satisfaction level" of performances.
2.The results ofLISREL construction model analysis:
A. The indirect influence of "headquarters engagement concepts" over "business culture" on "performances" :
There are direct influence obviously on both "sincerity" of business culture to "common behavior model" and "customers first" to business culture''s three aspects over performance''s 7 aspects. Such as we can influence the "leadership" , "information and analysis", "strategy planning ", and "personnel resource development and management " of performance indirectly with "common value standard", influence indirectly "strategy planning", "personnel resource development and management" , "flowing procedures management", "customers satisfaction level" of performance with "common behavior model". Influence the "leadership", "strategy planning", "personnel resource development and management", "flowing procedures management", "customers satisfaction level" of performance with "symbolic activities". And influence the "information and analysis", "flowing procedures management", "operation results", and "customer satisfaction level" of performances with "sincerity".
B. The influence of headquarters engagement concepts on performance:
"sincerity" has the direct influence over the "information and analysis", "strategy planning", "operation results", and "customer satisfaction level" of performances. In addition, "customers first" also has the direct influence over the "information and analysis", "personnel resource development and management", "flowing procedures management", "customers satisfaction level" of "performance".
C. The direct influence of business culture on performances:
The following relationships exist the obvious direct influence, "common value standard" over "leadership", "information analysis", "strategy planning", "personnel resource development and management", "common behavior model" on "strategy planning", "personnel resource development and management" , "flowing procedures management", and "customers satisfaction level", "symbolic activities" over "leadership", "strategy planning", "personnel resource development and management", "flowing procedures management", and "customers satisfaction level".
The consistency of business engagement and the establishment of "common value standard" is a long term investment activity. In the long run, we need to start in getting the agreement of grass-roots unit, then profile clearly the organization , consider the full authorization of "the interaction of power and obligation". Therefore, headquarters engagement concepts appear the interior consistency then conduct them deeply into the management affairs to make a stable and sound business culture and evaluate the business image helpfully.
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