| Summary: | 碩士 === 國立臺灣大學 === 園藝學系研究所 === 86 === Abstract
The purpose of this study was to explore the factors that were considered
by the tourists when they decided to take the shuttle bus in Yammingshan
National Park. By reviewing the literature, this research examined possible
effects of riding choice behavior from tourists'' socio-economics
characteristics, recreation characteristics, and attention to the attributes
of the shuttle bus.In the survey, the data was collected, and it was analyzed
by descriptive analysis, Chi-square test, T-test, and discriminant analysis.
The result were summarized as follows:
1.The personal socio-economic characteristics which affect the riding choice
behavior are "sex", "residence", and "whether the tourists own the driver
license or vehicle".
2.The recreation characteristics which affect the riding choice behaviors are
"companion", "activity", "visiting spot", and "traffic tool". "The number of
the company", "whether the visiting is companioned by young child", "the
tourists'' familiarity with the shuttle bus", and "whether the tourists go
another place except Yammingshan Nation Park in their course" are also
important factors.
3.In attention to the attributes of the shuttle bus only included "whether the
bus goes through the destination or not".
4.The attributes of the shuttle bus included in the predicting model are
"whether the information about the shuttle bus are offered enough", "whether
stops anywhere and anytime", "whether the bus goes through the destination",
and "how long does it take to wait for the bus".
Key words: Shuttle Bus, Choice Behavior.
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