The Factors Affecting Tourist''s Choice Behavior of Taking the Shuttle Bus in Yammingshan National Park

• Main Authors: Shen, Li, 沈立
• Other Authors: Yann-Jou Lin
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/w9pm9m

碩士 === 國立臺灣大學 === 園藝學系研究所 === 86 === Abstract The purpose of this study was to explore the factors that were considered by the tourists when they decided to take the shuttle bus in Yammingshan National Park. By reviewing the literature, this research examined possible effects of riding choice behavior from tourists'' socio-economics characteristics, recreation characteristics, and attention to the attributes of the shuttle bus.In the survey, the data was collected, and it was analyzed by descriptive analysis, Chi-square test, T-test, and discriminant analysis. The result were summarized as follows: 1.The personal socio-economic characteristics which affect the riding choice behavior are "sex", "residence", and "whether the tourists own the driver license or vehicle". 2.The recreation characteristics which affect the riding choice behaviors are "companion", "activity", "visiting spot", and "traffic tool". "The number of the company", "whether the visiting is companioned by young child", "the tourists'' familiarity with the shuttle bus", and "whether the tourists go another place except Yammingshan Nation Park in their course" are also important factors. 3.In attention to the attributes of the shuttle bus only included "whether the bus goes through the destination or not". 4.The attributes of the shuttle bus included in the predicting model are "whether the information about the shuttle bus are offered enough", "whether stops anywhere and anytime", "whether the bus goes through the destination", and "how long does it take to wait for the bus". Key words: Shuttle Bus, Choice Behavior.