The Study of Outsourcing Behavior,Entreprenerial Behavior and Performance for the Conveniences Stores
碩士 === 中國文化大學 === 國際企業管理研究所 === 86 === Recently, chain convenience stores have grown very fast. They provide consumers with a variety of gooes and services. On the other hand, many traditional conveniences stores pre-sent new style by restructuring and re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16624695461992552722 |
| Summary: | 碩士 === 中國文化大學 === 國際企業管理研究所 === 86 === Recently, chain convenience stores have grown very fast. They
provide consumers with a variety of gooes and services. On the
other hand, many traditional conveniences stores pre-sent new
style by restructuring and reforming in order to compete with
chain conveniencestores This study mainly discussed on the
differences between the voluntary chain conven-ience stores and
the independent convenience stores. This study also discussed
how the marketing behaviors affect their performances. The study
results are following:1.The marketing behaviors between the
voluntary chain convenience stores and the inde- pendent
convenience stores are different.2.The performances between the
voluntary chain convenience stores and the independent
convenience stores are different.3.In the voluntary conveniences
stores,some marketing behaviors do affect the perform- ances.4.
Inthe independent convenience stores, some marketing behaviors
do affect the perform- ances.
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