Elective Campaign Analysis:A Case Study of the candidate Chen Liu-An''s "Travel of Feet for Blessings of the Whole Countrymen" Campaign Activity During the Year 1996 Taiwan President Election
碩士 === 文化大學 === 新聞學系 === 86 === This thesis is studying the pull and the push strength between the journalists and the candidates(including their campaign managers) during the el-ection. This thesis takes the presidential candidate Chen Liu-An''...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/36538917220124974437 |
| Summary: | 碩士 === 文化大學 === 新聞學系 === 86 === This thesis is studying the pull and the push strength
between the journalists and the candidates(including their
campaign managers) during the el-ection. This thesis takes the
presidential candidate Chen Liu-An''s "Travel on Feet for
Blessings of the Whole Countrymen"(TFBWC) Campaign activity
durinng the Year1996 Taiwan Presidential Election as a case
study. The purposes of thistheis want to find how the candidate
and his campaign managers approach a campaign activity to
attract the media to report; how the media report this cam-paign
activity and how the relationship between the candidate and the
journalistsduring the election. This thesis uses multiple
research methods to collect the data. These research methods
include in-depth survey,and content analysis. The first step is
to study the clips to know the background of the TFBWC Cam-paign
activity. The second step is to do the newspaper content
analysis. The last step is to interview the campaign managers
of the TFBWC and the candidate. The finding of this study
invides three parts. The first part discusses the the plan and
execution of the TWBWC. The second part analyze the content of
of the TFBWC''s reportings of the four main newspaper. The last
part is to discuss how the relationship between the candidate
and the journalists of the newspapers to have influence on the
reportings of the TFBWC.
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