Study of Relationship between Partners''''''''Behavior, Trust and Performance of Strategic Alliance

• Main Authors: Yang, Chang-Chun, 楊長春
• Other Authors: Y.S.Chen
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/96494018023708404432

碩士 === 淡江大學 === 國際貿易學系 === 86 === Existing studies on strategic alliances have neglected the behavioral aspects among the partners. Most studies of interfirm relations showed the importance of trust in partnership. Because of the dynamic development of trust, this studies defined the partners'''''''' communication and cooperation as key behavioral factors of trust in strategic alliance. The purpose of the research is to understand the relationship between the partners'''''''' behavior, trust and performance of strategic alliance.The objects of this study are the corporations in Taiwan that had the experiences of strategic alliance during Jan. 1996 to Dec. 1997. There were 673 corporations requested to answer the questionnaire by mail and the effective respondents were 139 sets. After LISREL analyzing the data, the findings are as follows:1. Communication and Cooperation are positively related to trust.2. Trust is positively related to the performance of strategic alliance.3. Communication is positively related to the performance of strategic alliance, but Cooperation is not significantly true.4. Communication and Cooperation have positive influence on performance through trust.