The Effect of Brand Alliance on Brand Equity
碩士 === 國立雲林科技大學 === 企業管理研究所 === 86 === Brand equity is getting more and more firms* concerns. Before firms usually use marketing mix 4p,(product price place and promotion) to improve brand equity. But these methods will come to increase in cost and marketing expense and it*s difficult to make differ...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81632566473789886743 |