Marketing Research of Internet Bookstore
碩士 === 元智大學 === 資訊研究所 === 86 === With the developing of Internet technology and its application, commercial activities on Internet has became more popular . Therefore, not only marketers take Internet as a strong tool, customers are gradually accept purchasing products on Internet. Because publicati...
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ndltd-TW-086YZU005850082015-10-13T17:34:50Z http://ndltd.ncl.edu.tw/handle/03196680098889315228 Marketing Research of Internet Bookstore 網際網路圖書購物公司行銷管理之研究 Raymond Lee 李昀叡 碩士 元智大學 資訊研究所 86 With the developing of Internet technology and its application, commercial activities on Internet has became more popular . Therefore, not only marketers take Internet as a strong tool, customers are gradually accept purchasing products on Internet. Because publication has several advantages to Internet marketing, such as “digitalizing database”, “fast updating”, “easy transporting”. This research aims at the bookstore that vending publication on Internet. After reviewing related theories about electronic commerce and Internet marketing, the researcher tries to interview marketers of Internet bookstore by “Case-study” method, and supporting by on-line investigating with Internet customers. By generalizing these information, the researcher tries to help Internet bookstore marketers create a blueprint that they can use to effectively design, implement, and evaluate Internet marketing programs. Wayne Chen 陳偉如 學位論文 ; thesis 85 zh-TW |
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碩士 === 元智大學 === 資訊研究所 === 86 === With the developing of Internet technology and its application, commercial activities on Internet has became more popular . Therefore, not only marketers take Internet as a strong tool, customers are gradually accept purchasing products on Internet. Because publication has several advantages to Internet marketing, such as “digitalizing database”, “fast updating”, “easy transporting”. This research aims at the bookstore that vending publication on Internet.
After reviewing related theories about electronic commerce and Internet marketing, the researcher tries to interview marketers of Internet bookstore by “Case-study” method, and supporting by on-line investigating with Internet customers.
By generalizing these information, the researcher tries to help Internet bookstore marketers create a blueprint that they can use to effectively design, implement, and evaluate Internet marketing programs.
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Wayne Chen |
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Wayne Chen Raymond Lee 李昀叡 |
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Raymond Lee 李昀叡 |
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Raymond Lee 李昀叡 Marketing Research of Internet Bookstore |
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Raymond Lee |
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Marketing Research of Internet Bookstore |
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Marketing Research of Internet Bookstore |
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Marketing Research of Internet Bookstore |
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Marketing Research of Internet Bookstore |
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Marketing Research of Internet Bookstore |
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marketing research of internet bookstore |
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http://ndltd.ncl.edu.tw/handle/03196680098889315228 |
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