Market Entry Mode Decision and Performance: An Empirical Study of the Taiwanese SMEs in Mainland China
碩士 === 銘傳大學 === 國際企業管理研究所 === 87 === This study explores critical influencing factors and performance of entry mode of Taiwanese SMEs in Mainland China. By applying Logit Regression Model, 115 firms are empirically analyzed. Findings of this research indicate that industry''s R&D inten...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78675730160086624472 |