A Study of Grey-System Theory on Decision Making for Product Style Design and Color Planning

• Main Authors: Yung-Cheng Chen, 陳雍正
• Other Authors: Shih-Wen Hsiao
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/34478531255184918049

碩士 === 國立成功大學 === 工業設計學系 === 87 === In today''s highly competitive marketplace , the product design strategy is changed from a product-out concept to a market-in concept . Thus , a product cannot be only designed to meet the needs of its performance , much attention should also be paid to the consumer''s mental image for the product in the design stage . How to generate a good mental communication model for the designer and customers is , thus , an urgent problem to be solved. Form and Color are two most effective factors , and many be two dependent factors , for the image induced by a product. In this study , the human psychological responses to forms , colors and image words are investigate by considering , the form and color as two dependent variables for the image induced by a product . The human psychological responses to forms and colors of a product will be quantified using Fuzzy evaluation to construct an image database . The effects of forms and colors on the image perceptions a person has of the product will be analyzed with the Analysis of Variance and Gray-System Theory .A consultative computer program is then constructed based on this database , by which the designer can master the conceptual design by inputting an image word(s) to design a product that more closely fits the needs for most consumers .