| Summary: | 碩士 === 國立成功大學 === 企業管理學系 === 87 === IC industry is very correlative to develop electronic products and personal computer, so it became one of the important industries since 1990 and its importance will continue in next century. Taiwan is a key player in the worldwide IC industry, ranked fourth in the world, according to present advantage, the tasks of promoting international competitive advantage are the focus of Taiwan's IC industry in future. Thus this study apply AHP to research the key factors to promote competitive advantage of Taiwan's IC industry.
First, through studies collation and first stage experts questionnaires, factors to promote international competitive advantage of Taiwan's IC industry are be collected, and use these factors to build hierarchy. Then according to the hierarchy, design the second questionnaires to gather experts' opinions who work in IC and related industry, government, school, and research aspect, so key factors to promote international competitive advantage of Taiwan's IC industry are got. The six key factors are listed orderly as following:
1. expand international market
2. human resource
3. technology research
4. set adaptive policy and encouragement
5. global or regional demand surge
6. internationally cooperative strategy and direction
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