| Summary: | 碩士 === 國立交通大學 === 傳播所 === 87 === According to organizational ecology, the key to understanding the fitness of an organization with its environment is its niche that is the resources utilization pattern of an organization. As one organization is using the same resources with another organization, the two are overlapping in the use of resources, With the degree of overlapping increasing, the competition becomes intense.
Non-store shopping has been existing in Taiwan for a long time, however it is not a popular way of shopping by people in Taiwan because people here prefer to see things before purchasing them. With the development of new technologies, two newly emerging types of non-store shopping, cable TV shopping and Internet shopping enable people to see things before purchase. Therefore, these two types of non-store shopping become popular in Taiwan. By adopting the theory of niche, this studying aims to examine the impacts of the two types of non- store shopping on the traditional store shopping.
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