Two-Day Weekend Trip Patterns and transportation competitive market analysis － Take TRA for Example

• Main Authors: You-Jane Liu, 劉又甄
• Other Authors: Hsin-Li Chang
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/82691149709274210565

碩士 === 國立交通大學 === 運輸工程與管理系 === 87 === Abstract Taiwan started to implement "Two-day weekend" since January 1 , 1998. It has brought a great impact on the weekend trip patterns and the transportation competitive market , which , unfortunately , haven*t been carefully and skillfully examined . Therefore , this thesis is undertook on the purpose of offering useful information to each competitive modal and related future study . Taiwan Railway Administration (TRA) , which has been the only rail company in Taiwan , seems not to draw enough marketing strategies in response to this new transportation demand.. Taiwan*s high speed railway (HSR) has been planning for several year. It is expected to start the HSR construction in the near future. Hence, TRA will be no longer a monopoly enterprise in the inter-city transportation market. Facing the competition of new transportation mode, it is still believed that TRA has its attributes that other modals can not replace. This thesis provides a logic method to study the trip chains in the two-day weekend, to understand the characteristics of long weekend travel demand , and to explore the marketing niche for Taiwan Railway Administration. A face-to-face survey was conducted to collect the required data and multivariate techniques are applied to analyze the relation between travelers* attitudes and mode choice behavior. Cooperating with the features of TRA , the results are used to draft the marketing strategies for TRA . The study results not only provide the insights into the weekend''s travel behavior, but also offer the valuable information for TRA to improve her service.