Research on General Response to Privatization─According to the Staff In Chunghwa Telecom Northern Business group

• Main Authors: Huey-Fen Tsai, 蔡惠芬
• Other Authors: Jaw-Ming Chen
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/95430382150586891055

碩士 === 國立交通大學 === 經營管理研究所 === 87 === Impacted by the privatization trend of Telecom industry in advanced democratic nations (such as Britain, America, Japan and etc.) and local privatization policy, the Directorate General of Telecommunication (DGT) has already been incorporated as Chunghwa Telecom Co.,ltd in July 1996. Facing the pressures for further deregulation and globalization, and warming market competition caused by gradual lifting of previous monopolized business as well, the new company has to transform itself into a fully-privatized organization before 2001 to fulfill the goal of governmental policy. Under the circumstances aforementioned, the Chunghwa Telecom has actively initiated several intra-company reform to create a better future. This research, taking the employees of company''s northern branch Northern Taiwan Business Group as a studying sample, was conducted by poll to investigate the challenges they encountered in the process of privatization and organizational reengineering. Among 650 issuing questionnaires, 485 were obtained (i.e. 74.62%). Various statistical tools have been employed including factor analysis, reliability analysis, T test, one-way variety analysis, frequency distribution, and Scheff''e method multi-comparison analysis to explore the combined reactions on privatization by employees'' different individual characteristics (gender、age、education level、position、seniority）and the group categories（positions、working contents）. The cross analyses were conducted on the aspects of "perception", "preference", "behavior", and "expectation" With its managerial implication on the outcome, this research reveals the employees are generally holding a positive attitude toward higher efficiency and competitive competence brought by privatization While for those whose positions below Business/Technical officer, thorough communication between management and staff is necessary during the process of privatization, sense of insecurity does exist for those whose position below Business/Technical clerk The resistance of privatization, as shown in this research, is mainly from those whose age above 51, education degree below high school, and position below clerk and general staff. The common expectation of the employee is "enhancement of their right", "the opportunity for self-fulfillment", and "the co-prosperity for them and company. No wonder the success of the company''s privatization does depend on the employee Meanwhile they all fully realize change is inevitable to cope with a changing environment of global telecom industry, they also expect that their legitimate right could be safeguarded and the company prosper during the whole process of privatization The research therefore concludes Chunghwa Telecom Company must actively communicate the visions of privatization with its employees, exercise proper delegation, fully integrate and utilize their talents, create a better learning environment for them, and maintain its openness in the policy-making process during the transition period before it becomes a global telecom conglomerate.