The Influences of Decision Frame and Individual Risk Traits on Risky Decision Making
碩士 === 國立中央大學 === 資訊管理研究所 === 87 === This paper is based on the Prospect Theory to discuss the individual risky decision making behavior and the relationship between individual risk traits such as risk propensity, and his decision making behavior. A study of 120 college students major in Information...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86790703886680242565 |
| Summary: | 碩士 === 國立中央大學 === 資訊管理研究所 === 87 === This paper is based on the Prospect Theory to discuss the individual risky decision making behavior and the relationship between individual risk traits such as risk propensity, and his decision making behavior. A study of 120 college students major in Information Management show different preferences when the same problem is framed in different ways, when choice involving gains people are often risk averse and choices involving losses are often risk seeking. Risk propensity and decision style are also related to making riskier decisions, people who . have high risk propensity and tolerance of ambiguity choose riskier choices.
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