| Summary: | 博士 === 國立中山大學 === 企業管理學系 === 87 === This study discusses competitive interactions among firms. The problems this study intends to investigate two problems: Which factors influence the patterns of competitive interactions and what are the consequences of competitive interactions. Since there are great divergence among competition concepts in past strategy research, before investigating these two problems, it is necessary to explore the concept of competition to discern (1)whether the focuses of these competition concepts differ, (2) what are the different points, (3) whether the focus of each competition concept is a derivative of a comprehensive competition viewpoint, and (4) how to interpret competitive interaction under the comprehensive competition viewpoint.
Therefore, this study reviews competitive analysis from industry five force viewpoint, strategic group, resource based viewpoint, network relationship and [sociopsychological] recognition viewpoint. From these reviews, this study discerns four categories constituting of a comprehensive competition viewpoint: Interaction category, context category, actor category and performance category. Then, this study adopts this comprehensive competition viewpoint to discuss competitive action research, an emerging research topic in strategy research, and focuses on interaction category. The main research topics are (1) how context category affects interaction category, (2) how actor category affects interaction category and (3) how interaction category affects performance category. In these topics, this study proposes twelve propositions.
This study sets firms in automobile industry as empirical subjects. Firms’ competitive actions are selected from professional magazine. Staff of professional magazine company are invited to recognize action-response series. Next logistic regression, multiple regression and event history analysis are used to test above twelve propositions in action and subaction level.
Empirical results show that when environment is more munificent, competitive interactions among firms would be more likely to occur. Moreover, observations of competition from action level provide stronger explanations than those from subaction level. Empirical results about how variables in action category affect competitive interaction show that if deductions derived from both action capability side and action intention side are consistent, then the proposition would be significant. When proposition can be deducted only from one of action capability side and action intention side, or deduction from both side are inconsistent, the proposition would be insignificant. In addition, this study also conducts interview to explore the reasons of insignificance of proposition. Finally, this study points out two problems of action research approach, routinization and measurement of performance, and proposes suggestions of dealing with the two problems. .
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