Study of Decision Factors in Doing Online Selling

• Main Authors: Li Wan-Ying, 李宛穎
• Other Authors: Lai Hsiang-Chu
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/73187037493723811665

碩士 === 國立中山大學 === 企業管理學系 === 87 === The aim of this research is to explore the decision factors in online selling. Based on the decision factors extracted from literature review, we interviewed five stores of each of the following three types of electronic stores: online ordering and online payment, online ordering and offline payment, and offline ordering and offline payment. After analyzing relevant data, we summarize critical decision factors in doing online selling and compare the differences among these three types of electronic stores. The findings are helpful of companies to make decision to do online selling.