THE SEGMENTATION OF CELLULAR PHONE CONSUMERS AND THEIR PERCEPTION & PREFERENCE ON THE TELECOMMUNICATION COMPANIES
碩士 === 國立臺灣大學 === 國際企業學研究所 === 87 === The objective of this study is to explore the types of the cellular phone consumers and their perceptions and preferences on telecommunication companies. Seven factors are extracted from lifestyle variables as the bases of segmentation. These factors are “fashio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13098656303624224498 |