Study of Product Trivial Attributes, InvolvementLevel and Consumer Behavior Relationship
碩士 === 實踐大學 === 企業管理研究所 === 87 === Traditionally, as suppliers apply product differentiation policy, they mainly rely on the concern and related product trivial attributes in progress. However, sometimes suppliers may also engage in differentiation by means proposing “trivial attributes”, also with...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72787131975690337943 |