Evaluating the performance of chicken-egg remote auction and improving it''s operations with the case of Tainan Chicken-egg Marketing Cooperation

• Main Authors: Chi-Yuan Lo, 羅啟源
• Other Authors: Jing-Jung Chen
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/21269058556528499921

碩士 === 東海大學 === 食品科學系 === 87 === Recent developments and researches of the formation in egg price have recognized that the best way are return to complete competitive egg market by establishing an auction market. Tainan chicken-egg marketing cooperation setup an egg auction center in March 1998 with the assistance of the Provincial department of Agriculture and Forestry, Institute for Information industry and Council of Agriculture. At the same time this center started the egg auction trade. This study evaluates this auction center’s performance through the comparison of different auction method, evaluating the auction performance, surveying the willingness of participation to egg auction center and simulating the operation of this auction center. The auction rules used in Tainan chicken-egg marketing cooperation auction center is the same as pork auction market in Taiwan by using English auction rules with sales made to the highest bidder except the bases of price and goods collection. In contrast, the Egg Clearinghouse Inc. (ECI) in United States trades those egg-marketing contracts by double auction or matchmaking. Meanwhile, evaluating the performances of Tainan egg auction center with its profit index and personal productivity both are negative. Since the base price in auction center was following every day egg wholesale prices in newspaper, therefore, the egg prices did not correlated to the grading and the quality of eggs. Moreover, examining the trader’s willingness of using the egg removal auction conducted by the questionnaire investigation. The Probit and Logit regression models also used for testing how the factors affect the willingness of using the egg removal auction from egg traders. Results shows that there are three factors, ”reducing the inconvenience of using computers”, “increasing the confidence of receiving payment”, and” ensuring the trader can buy or sell the amount of egg in which they wanted”. In other words, these three factors can increase the willingness of using egg removal auction from egg traders. The results from computer simulating of the egg auction center shows that the bottleneck of the operation from this center is the number of traders. Since a smaller numbers of trader makes the equipment using rate too low. Result also shows the increasing of traders in the simulation model can decrease the failure of matching bids.