The Effect of Common Features on Brand Choice-Moderating Role of Attribute Importance
碩士 === 大同工學院 === 事業經營研究所 === 87 === ABSTRACT Consumers often make choices among brands that share identical features. For example, airbags are a common feature for new cars, CD-ROMs are a common feature for most computers. In addition, many products and services are bundled with almost id...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
1999
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20457654672297121491 |