| Summary: | 碩士 === 國立雲林科技大學 === 企業管理技術研究所 === 87 === Export is one of the main path for business internationalization. Plenty of studies in this field include subsidy, nation's development and economy performance of export/import. But few of them have focused on the segmentation of international market. Literatures on this issue always analyze nation's position from a view of supply side, but segmentation of international market analysis could alse evaluated from demand side. Segmentation always take a dominant position in domestic marketing strategy, surprisingly it was overpast in the foreign market's evaluation. This study tries to use segmentation theory to classify nation customer's base on Taiwan's established export performance.
This thesis uses the export statistic of custom from the database of Industrial Technology Information Service (ITIS), which provide the Harmonized Commodity Description and Coding System six code products' export data, it select the product items whose export amount is more than 60 percent of total export from 1994 to 1998.
Through individual section product of export performance and exports potential as two dimensions to segment countries to four groups. For example, USA was gold mine group nation, and Japan、Korea、United Kingdom and some other countries was low trade development countries group in precision component parts item. As the same, the product sections as : Rubber articles、Raw fur-skins articles、Man-made fibers、Footwear parts and Headgear articles、Metals、Metals worked products、Raw Metals worked products、Precision component parts、Precision products and wafers of transistors、Precision tubes、Vehicles equipment、Vessels、Precision optical equipment、Unprecision worked products etc. Fifteen product groups were evaluated also by through two variables the same rule. This thesis provided a new analyzing approach from demand aspect to build international marketing strategy model for four country groups, help them make to find out the necessary marketing decisions for different kinds of export nations.
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