Measuring Technology Strategic Planning for Contact Image Sensor (CIS) by Scenario Analysis

• Main Authors: Lin-Ru Chang, 鄭伶如
• Other Authors: Kuei-Kuei Lai
• Format: Others
• Language: zh-TW
• Published: 1999
• Online Access: http://ndltd.ncl.edu.tw/handle/71862097581615225884

碩士 === 國立雲林科技大學 === 企業管理技術研究所 === 87 === The steps of the formal procedure for strategy planning consist of SWOT analysis and forecasting etc. However, the environmental changes in a blink of time, the traditional strategy planning can no longer meet the rapid environmental changes. For high tech industries emphasizing process and quality , it has become a major issue in the academic and practical fields to set up a set of strategy planning model fitting into technology strategies in high tech industries. When making strategy planning, forecasting can make it more precise and serve as reference for decision-making. Under the hypothesis that "the future is the extension of the past", proceed the single point forecasting on the future. Hence, the forecasting by quantitative analysis can no longer attain the objective of forecasting. The objective of forecasting is also must consider the required width and depth as well as portrait various possible "plots and scenes" for a company. Besides, it also develops various solutions for a company to cope with the current environment. However, it was the SRI''s Steps that made scenario analysis famous. By adopting the SRI''s Steps, Shell Petroleum simulated several scenarios and made out various crisis response solutions at the time of the Oil Crisis. Hence, the study plans to use the steps as the model and procedure of scenario analysis and take one of the high tech industries, CIS, as an example. The purpose is to understand what the scenario of technology development in the industry is and thus assist companies making CIS to proceed technology strategy planning.