The Study on Community Residents'' Attitudes toward Private Enterprise Participating Community Activities

• Main Authors: Chung-Wei Chen, 陳仲偉
• Other Authors: Mei-Jung Lai
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/37399173767625261384

碩士 === 逢甲大學 === 建築及都市計畫研究所 === 88 === The main purposes of this study were : (1) to understand the motives and objectives of private enterprises to participate communities''activities . (2) to find out community residents''attitudes toward private enterprises participating communities''activities . (3) to seek the differences between studied communities . (4) to present suggestions for private enterprises to participate community activities . This study selected three communities as studied areas. Face to face interviews and questionnaires survey were used for data collection. This study also used frequencies, chi-square, correlation coefficient, and one-way analysis of variance for data analyses. The result show that respondents'' age and occupation were significant correlated with the degree of activity participation in community. The educational level and occupation were also correlated with the attitude toward private enterprises participating community''s activities. In general , because the enterprises tried to link community through financial aid or activity holding , most residents did not resist it. But, if the objectives of enterprises to participate community affairs or activities are to be more positive and more useful for the whole enterprises'' image , this study suggests that empowerment and self-help will be important features to work for communities in the future.