| Summary: | 碩士 === 輔仁大學 === 應用統計學研究所 === 88 === Abstract
Physical education is a required course for all university, so sports shoes are essential appliances for college students, especially for department of physical education students. Sports shoes design not only to basic comfortable, but also for different kinds of sports, to course consumer wear different kinds of shoes in different sports.
These research subjects are the students of physical education department at Fu-Jen Catholic University, because they know sports shoes more than others do and Data are collected from questionnaires. In terms of the basic characteristics, students at Fu-Jen Catholic University personal disposable income per month are most center around between NT$ 3000 and NT$ 9000. An average value is NT$7200, standard deviation is 3713. The average price for buying single shoes is NT $ 2027 and the highest that they can accept is NT$ 2425, Male and senior students are more like a store clerk to comment.
Three types of interviewees who are distinct in living styles are called “have courage to try”, “intellect to determine” and “the economical vogue”. In terms of preferable characteristics, the first interviewee group concern most is brand, and the favorite combination prices is between NT$1500 and NT$3000, like Reebok’s and have a shock absorber shoes. The second and third interviewee groups concern most is brand, and the favorite combination prices are below NT$1500, like Nike’s, single function and comfortable shoes.
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